The principal of the business is Eric Grounds.
He has worked in the Voluntary Sector for the past 31 years. He was Director of Fundraising and International Development at Sue Ryder Care (2005-2010). The International Development portfolio involved active engagement with many of the countries of the former Eastern Bloc, as well as Italy, Ireland and Malawi. He was Director of National Appeals at Marie Curie Cancer Care (1996-1999). His consultancy experience includes both paid and pro bono guidance to more than 300 charities covering almost every field of human endeavour. In 2014 he enjoyed six months as Interim Director of Income Generation at Crohn's and Colitis UK.
He currently mentors two Chief Executives, several Directors of Fundraising and a number of community and corporate fundraisers. He serves as a formal mentor in the Institute of Fundraising training and development programme. He is also one of the Institute's professional trainers and has delivered extensive training for the Heritage Alliance.
He was a trustee of the Tutu Foundation (UK) from 2010 until March 2014, and a trustee of the Northumberland Scout Trust from 1989 - 2012.
He is a Fellow of the Institute of Fundraising and is one of only 32 CFREs in the United Kingdom. In 2013 CFRE became the first globally-recognised credential for fundraising professionals. CFREs understand the breadth of philanthropy and are strategic leaders and managers who are experienced in helping organisations to prosper. Backed by a culture of solid ethics and accountability, the CFRE will focus clients on relationship building for long-term sustainability.